NHTSA’s New TV Ad Highlights Dangers of Distracted Driving

We found this post on the Worktruckonline.com website:

“Here’s a TV commercial that’s part of NHTSA’s new ad campaign warning drivers — in graphic fashion here — about the dangers of distracted driving. The National Highway Traffic Safety Administration is part of the U.S. Department of Transportation.

The U.S. Department of Transportation launched its first-ever national advertising campaign to bring greater awareness of the hazards of distracted driving which started April 7.

Texting while driving video

The $8.5 million campaign, which coincides with National Distracted Driving Awareness Month, rolled out on television, radio, and in the digital realm using the phrase, “U Drive. U Text. U Pay.” It will run through April 15.

An estimated 3,328 people were killed and 421,000 injured in distraction-related crashes in 2012, according to David Friedman, acting administrator of the National Highway Traffic Safety Administration (NHTSA).

NHTSA is an agency within the Department of Transportation.

The campaign also coincides with law enforcement’s crackdown on distracted driving. Currently, 32 states ban text messaging for drivers, while 12 states prohibit use of hand-held cell phones. Also, 37 states ban cell phone use by novice drivers.”